RESOURCES

A clearer view of newsletter advertising

Practical guidance, publisher research and tools to help B2B marketers evaluate opportunities, plan campaigns and decide where to invest next.

Research & tools

Use the research. Put the checklist to work.

RESEARCH BRIEF / PDF

Five lessons from outreach to 100+ B2B publications, with a dated research snapshot and practical implications for buyers.

BUYER’S GUIDE / CHECKLIST

A detailed planning checklist for your first campaign or next investment. Read online or download.

Practical judgment for the decisions behind the buy.

ARTICLE / EVALUATION

Look beyond list size to understand who you can reach, what you are buying and what you can learn.

ARTICLE / PLANNING

Build a learning agenda that makes your first campaign useful and your next investment more informed.

ARTICLE / MEASUREMENT

Set fair KPIs using audience fit, website engagement and business signals, while understanding what the channel cannot measure.

FRGMNT INTELLIGENCE

Discover publishers and compare audiences, placements and list pricing.